joefresh

All, Joe Fresh at JCP

Yellow Top/Floral Top/Button Up/Skirt/Pants/Dress/Lace Top/Belt/Dress

The Canadian chain Joe Fresh has been a long time obsession of mine. Sadly, though, their only stores were located in New York City – until now. A few weeks ago, I saw a commercial for JCP announcing that they now carry Joe Fresh as a brand and I nearly screamed. That’s right, it’s not a limited edition collection – it’s here to stay. Now everyone can access their clean, modern silhouettes, bold colors and patterns, and perfect silk basics at super-affordable, H&M-esq prices at their local jcpenney. I stopped by last weekend and picked up the first of many things I hope to purchase from Joe Fresh. Here are some of my favorites from the current spring collection.

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